Magazines

• Name - Lawnmowers Monthly
• Concept - The magazine will have articles and reader stories about how to properly maintain a fresh, crisp lawn. No matter the size, there is a certain way to care for your grass and highlighting its personality. It is different from a lot of existing magazines because in a society of high tech media and sophisticated hobbies, lawnmowing has been the basis of homeownership and has always been a symbol of wealth in the past and present.
• Readers - This will appeal to people as young as 12 and up to 60-70 year old seniors, as long as they have an interest in lawnmowing. This magazine is gender neutral and target income level would be at least middle class, in case they want to upgrade their lawn equipment.
• The Competition - Country Gardens , Fine Gardening, Garden Compass, Horticulture (these are all agazines magazines)
• Advertisers (5) - John Deere, Round-Up, Craftsman, Lowe's, Rain Bird
• Articles (5) - "Ewww! Cow Poo!: The History of Fertilizer", "Lawnmower 101: Basic Lawn Mowing Tips", "Make it Wet: The Best Sprinker Systems for Your Lawn", "Monthly Mower Power Rankings", "The Great Deabte: Gas vs. Electric Mowers".
• Cover of Premier Issue - The cover would be a picture of green, high grass with the name of the magazine at the very top in white bubble lettering. There would also be a lawn mower on top of the grass with the articles titles surrounding the lawn mower.